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Local Auto Dealer Associations
by: Jim Bernardi
I attended the MSADA on Dec 1st with some dear friends and
business colleagues; Nancy Phillips and Jim Ziegler, the
keynote speaker at the show. We introduced our programs
and battle plan for the upcoming year which includes a
phenomenal new tool for fixed operations view article
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The Most Important thing you Don't Do!
by: Joe Verde
You Track Everything so you Can set clear goals
Assume we are talking about unit goals. Before you can even
think about setting realistic and achievable goals and creating
effective plans, you have to find out where you are in sales.
view article
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The Complete Dealership
by: George Toth
Brush up on Marketing
I was working on-line a few days ago and was greeted by a
loud blaring commercial that both shocked and irritated me. It
got me to thinking about the current state of advertising and
marketing in the auto business. Since the 1920's, when
Jordan first ran "Somewhere west of Laramie" in the Saturday
Evening Post, advertising was changed from product to
emotion. view article
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Optimizing Dealer Websites
by: Ralph Paglia
Content Design & Placement for New and Redesigned Sites
Ok, so you have decided to invest in a new dealership website
as the main featured site for the dealership... Or, you are due
for a new site design (redesign) from your current supplier.
Either way, providing high quality and unique content within a
dealership website is the key to success with automotive
internet users view article
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