Create A Win/Win for You, your Salespeople and your Customers!
Want to know how to sell more cars, have more fun, make more money and
guarantee your long-term future success?
It’s simple – just make sure that everything you do has real benefits for everyone
involved, not just for your dealership.
What is not a win/win for anybody...
Copyright© 2008-2011 Automotive Dealers Network. All rights reserved.
Joe Verde holds workshops across North America and pioneered Virtual
Training with JVTN®. Mr. Verde is the author of “A Dealer’s Guide To
Recovery & Growth”, “How To Sell A Car And Close The Sale Today”
and publishes two monthly newsletters; “For All Managers In Sales” and
“Selling Cars Today”. Joe Verde Sales & Management Training, Inc.,
founded in 1985 with corporate offices in Southern California and
Dallas, Texas, is consistently rated the number one automotive sales
and management training company in North America with its focus on
leadership, management and sales training for dealerships, dealer
groups and manufacturers. Learn more at www.joeverde.com | www.jvtn.
• Customer Turnover: When you lose a customer everyone loses again. You lose
the investment you made to get them on the lot to sell them in the first place, and
you and your salespeople lose the future business you would have had.
They lose the opportunity to keep doing business with you and have to find another
dealership to take care of them.
The biggest reason you lose previous customers and working prospects is because
they didn’t like it there, either. Why? I have no idea why (in your dealership), but you
do, so fix it.
Sure, the dealership also has to win to stay in business. But in many dealerships
“winning” has become so important, that dealers and managers have forgotten they
depend on their salespeople and their customers for their own success.
If you have under-trained salespeople working double shifts to make average wages, they aren’t winning. But they (and
your managers) are putting customers through the wringer trying to make up for the skills they don’t have.
It’s time to rethink your game plan.
Of course you want to win, in fact, you have to win to keep the doors open. But even Ben Franklin taught businesses
back in the 1700s that to be successful, everyone you deal with has to win right along beside you.
In today’s car business, if you don’t let your salespeople and customers win with you, you may find that nobody wants to
hang around with you anymore.
Help your salespeople sell more cars with Joe Verde’s new book, “Earn Over $100,000 Selling Cars – Every Year.” Go
to www.joeverde.com to get a free PDF or order a free soft cover book.
• Salesperson Turnover: Every time you lose a salesperson, your business, and
their lives are both disrupted. Turnover costs everyone lost time, money and
Why do dealerships have turnover? Well, this will seem way too simple, but there
are only two reasons you have turnover; either you fire them, or they quit.
If you’re constantly having to fire people all of the time, that’s a management
problem with recruiting, training, coaching, pay, scheduling or management /
If they’re always quitting – this will sound too simple, too, but the biggest reason
salespeople leave a dealership on their own is because they didn’t like it there.
Why? Obviously they didn’t feel like they were winning. Remember most people
listen to just one station; WIIFM (what’s in it for me). If those salespeople had felt
their needs were met and they were coming out on top, too, they’d still be there
instead of working down the street.